
Japonal — Spain
Visual, customizable proposals that connect

About Japonal
Japonal is an agency specializing in trips to Japan. Their challenge was not only to prepare proposals faster, but to find a clearer, more visual and more personal way to explain trips with a lot of context, detail and added value.
Selling the experience of discovering Japan means much more than sending an itinerary: it means organizing stages, explaining a culture, building trust and helping travelers imagine what they are about to experience even before they book.
The challenge
Presenting complex trips without turning the proposal into a document that is hard to digest
Before working with MOGU, Japonal explained its trips mainly through text itineraries. As a result, part of the proposal's value could get buried among information, details and explanations.
When an agency sells a destination as special as Japan, it needs to show far more than dates, stages and services. It needs to make the experience visible.
The solution
A more visual, organized and customizable way to sell Japan
With MOGU, Japonal can turn its itineraries into proposals that are much clearer, more visual and better structured.
The platform lets them organize information into sections and subsections, customize the content and show the client the full value of the trip in a way that is easier to understand, share and appreciate.
In addition, the time spent preparing proposals has dropped significantly, from around 4-6 hours to between 2 and 4, depending on the complexity of the trip.
“MOGU is a very useful, very straightforward and very customizable tool.” “It wasn't a difficult adaptation; it was a natural evolution of our trips.”

Iván López
On-destination support agent at Japonal
Results
A clearer commercial experience for the client and a more professional way of conveying the full value of an agency specializing in Japan.
More visual proposals
Clients can better imagine the trip from the very first contact.
Better organized information
Itineraries are presented with structure, sections and subsections.
More clarity for the client
The trip is easier to understand and easier to digest.
Greater efficiency in preparing proposals
Previously, it took between 4 and 6 hours to build them manually; with MOGU, it takes between 2 and 4 hours.
Stronger professional image
The proposal better conveys the agency's real value.
Don't take our word for it
Many clients tell us the itinerary was very well organized.

Iván López
On-destination support agent at Japonal