Viajes Intermex goes from days to hours creating proposals with MOGU

Viajes Intermex is a travel agency headquartered in Mexico City with a nationwide presence and more than 200 people operating across the country. Their operational volume and the diversity of destinations they handle demand agile processes and a professional presentation in every proposal they send to their clients.

Before MOGU, every travel proposal at Viajes Intermex was a manual process that consumed days of work. Agents had to gather information destination by destination, draft itineraries from scratch in PDF documents, search the internet for photos and then crop and paste them manually, and review every detail to avoid errors before sending to the client. With a team of more than 200 people operating across the country and a growing volume of requests, this workflow didn't scale: while one agent spent days on a single proposal, other sales opportunities went unattended. On top of that, the end result — documents with inconsistent formats and a limited visual presentation — didn't reflect the quality of service the agency truly offers nor met the expectations of travelers used to fast, attractive digital experiences.

Viajes Intermex designed a smart MOGU rollout: they started with a pilot of 10 agents, selected for having the highest business volume and the greatest ease with technology. This initial group was in charge of testing the platform, mastering its features, and validating results before scaling to the rest of the team. The combination of MOGU with artificial intelligence now lets them capture all the information needed for each trip, generate proposals with a professional finish, and respond to their clients in hours instead of days, freeing up time for what really matters: selling more and better.