Exoticca — Spain
Exoticca boosts group sales with MOGU
40%
Less time per proposal
+24%
Group travel sales
x4
Group conversion (from 3% to 20%)
Before MOGU, an agent took 25-30 minutes just to create the itinerary, and the quote itself could take another hour to an hour and a half. We were losing tons of clients — our conversion rate was 3 to 5%. It was a nightmare. Now, with MOGU, we generate the full proposal in 10-15 minutes. We've been able to grow the team dedicated to groups and the quotes we send per day. Today we're at a 15 to 20% conversion rate.
Ligia Elena Martínez
B2B Group Travel and Agent Familiarization Lead, Exoticca
The Challenge
Exoticca's group team received a high volume of requests but couldn't respond in time. The website only allowed itineraries for up to 9 people, forcing them to work outside the system with Canva and static PDFs.
An agent took 1 to 1.5 hours per proposal (25-30 minutes on design, the rest on the quote), capping them at 6 quotes a day. With rates scattered across sources, conversion stayed between 3% and 5%.
The Solution
MOGU turned static proposals into interactive, dynamic itineraries built in minutes and shared as web links instead of PDFs. Every trip is fully personalized while keeping brand consistency.
They integrated AI to turn PDFs directly into itineraries, eliminating manual work. They built an online quote tool integrated into the agent portal with real-time group pricing.
The Impact
Exoticca cut proposal creation from over 1 hour to 15 minutes. The team went from 6 daily quotes to 120+ monthly. Group conversion multiplied by 4 (from 3-5% to 15-20%).
The online quote tool now turns inbound requests into qualified leads before any sales conversation.