Exoticca — Spain
Exoticca boosts group sales with MOGU
About Exoticca
Exoticca is an online tour operator founded in Barcelona in 2013 that has revolutionized the way people book major trips. With more than 475 employees, a presence in six markets — Spain, the United States, Canada, the United Kingdom, France and Germany — and €300 million in revenue, the company offers packages to more than 50 exotic destinations, connecting directly with local operators to guarantee the best price. Its English-speaking market accounts for 90% of sales, and its B2B group division handles a growing volume of requests that demands speed and personalization in every proposal.
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The Challenge
Exoticca's group team received a high volume of requests but couldn't respond in time. The website only allowed itineraries for up to 9 people, forcing them to work outside the system with Canva and static PDFs.
An agent took 1 to 1.5 hours per proposal (25-30 minutes on design, the rest on the quote), capping them at 6 quotes a day. With rates scattered across sources, conversion stayed between 3% and 5%.
The Solution
MOGU turned static proposals into interactive, dynamic itineraries built in minutes and shared as web links instead of PDFs. Every trip is fully personalized while keeping brand consistency.
They integrated AI to turn PDFs directly into itineraries, eliminating manual work. They built an online quote tool integrated into the agent portal with real-time group pricing.
The results
40%
Less time per proposal
+24%
Group travel sales
x4
Group conversion (from 3% to 20%)
+Visual
Attractive documents the client understands at a glance
+Leads
Qualified prospects thanks to the quote tool
Don't take our word for it
Before MOGU, an agent took 25-30 minutes just to create the itinerary, and the quote itself could take another hour to an hour and a half. We were losing tons of clients — our conversion rate was 3 to 5%. It was a nightmare. Now, with MOGU, we generate the full proposal in 10-15 minutes. We've been able to grow the team dedicated to groups and the quotes we send per day. Today we're at a 15 to 20% conversion rate.
Ligia Elena Martínez
B2B Group Travel and Agent Familiarization Lead, Exoticca
Impact
Exoticca has completely transformed its group operation thanks to MOGU. By cutting proposal creation from over an hour to 15 minutes, the team went from sending six quotes a day to more than 120 a month. Group conversion multiplied by four, jumping from 3-5% to 15-20%. And the next step has been even more ambitious: together with MOGU, they built an online quote tool where travel agents see real-time group pricing, turning inbound requests into qualified leads before a single conversation takes place.